Be the company
wants to work for

We help modern companies overcome inequalities by supporting all employees to plan families and thrive in their career.

Why fertility and family forming benefits are relevant in the workplace


of the population experiences infertility


of the population experiences infertility


Infertility doesn’t know genders, it affects men and women equally.​


of highly educated women don’t have a child at age 35.


of the ovarian reserve is gone by age 35.


of the population identifies as LGBTQI+, and requires fertility or adoption support to start a family.

The value of fertility benefits for employers

Become a talent magnet

Introducing fertility benefits demonstrates that you understand the needs of the modern workforce, making you a desired place to work for.

Retain top-notch leaders

Working for inclusive and supportive companies makes employees feel valued and appreciated – an environment that makes them stay longer.

Empower diversity & inclusion

The benefits support those at a disadvantage, oftentimes women and the LGBTQ+ community. They help to become an inclusive workplace and create a positive impact.

Create a family-friendly workplace for all

Supporting your staff on their path to parenthood sets a clear sign that they will never have to choose between family and career.

Boost productivity & engagement

Caring about the health and wellbeing of your employees reduces stress and absenteeism. Motivated employees achieve more, keeping you ahead of competitors.

Make the difference, be unique

Move away from fruit baskets and kicker tables and provide benefits that really matter. Become a role model for progressive companies.


of companies with more than 500 employees are offering fertility benefits in the US


of companies with more than 500 employees are offering fertility benefits in the US

What we offer to companies

Our mission goes beyond our Fertility & Family Forming Benefits programme. We help companies all over the UK and Europe to overcome inequality and become an inclusive workplace, by making fertility services accessible to everyone.

Employee management in a breeze

  • Manage, in few clicks, employees data through the employer dashboard
  • Ensure the right people are eligible – add or adjust the list of employees
  • The advantage: support employees on their family planning journey – without asking personal questions

Resource & Rollout Center

  • The implementation of inclusive employee benefits needs proper preparation – our expert team is ready to help
  • Complete assistance to guide you through all the implementation stages
  • Customised support that includes templates, FAQs, webinars and workshops

Valuable report insights

  • Access anonymized employee data when you need it
  • Track utilization and cost data
  • Get insights on employee satisfaction with regular survey results

What we offer to employees

Employee experience matters. Our services comprise all the stages of family planning. Employees can use our intuitive fertility benefits platform to get personalised assistance and make reimbursement requests.

360° Concierge Service for employees

  • Personal expert whenever is needed – someone that really speaks your language
  • Unlimited consultations and appointment booking service
  • Complete guidance on insurance and reimbursement handling

Top-rated partners in the UK & Europe

  • Find the right fertility clinic according to your needs
  • Premium network of experts & clinics for fertility treatments
  • Specialised adoption agencies

Exclusive knowledge center

  • Access to personalised content based on your individual life situation
  • Easy-to-understand treatment descriptions- so you are prepared to ask the right questions
  • Valuable information on success rates, costs or other factors to consider

Easy reimbursement

  • Upload invoices for eligible fertility and adoption expenses through our platform
  • Reimbursement is processed based on employer-funded budget
  • No questions asked – no treatment details are shared

What one of our members says

“My consultant, Gaya, was really helpful and informative! It was the first step to really help me evaluate my options and I am really grateful for the help!”


“We believe that everyone should have the same chances to become a parent – no matter the gender, sexual orientation or financial means.”

Jenny and Tobias, Founders of Apryl

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